tree

NAVIGATOR

Shinya Sotowa

Offering “Transformative Journeys” through the local ecosystem of the Hachinohe area—where you can reconnect with your true self.

Shinya Sotowa

President & CEO, Value Shift Inc.

Shinya Sotowa

\ Self introduction /

Born in 1972 in Hachinohe, Aomori Prefecture. After graduating from high school, I spent 23 years living in Tokyo, where I worked as a professional tour conductor at a major travel company. My career also included planning inbound tours and producing films. In 2013, I returned to my hometown and founded Value Shift Inc., a tourism development company focused on people, communities, and travel.
Since April 2025, I have also served as the executive director of the Hironotown Tourism Association (DMO), a certified regional DMO by the Japan Tourism Agency. Based in the Hachinohe area, I continue to lead sustainable regional tourism initiatives.

\ My past travel experiences  /

As a professional tour conductor, I have accompanied over 400 tours across 35 countries and all 47 prefectures of Japan. Each journey holds its own meaning, and I consider it essential to design travel experiences that resonate deeply with travelers' personal needs.
Breaking away from the routines of daily life to reconnect with one’s essence — this is the concept behind the trips I create: journeys to rediscover your authentic self.

\ How to Spend my Time on Hachinohe /

◎ A lifestyle in harmony with nature
◎ A rich regional ecosystem where uniqueness and organized chaos coexist
◎ The vibrant Hachinohe Morning Market, with 30,000 visitors and 300 stalls every Sunday
◎ Encounters with the production sites of world-class sea urchin (uni)

\ About work /

Managing a tourism-based town development company
Operating a certified local DMO (Destination Management Organization)
Designing and accompanying meaningful travel as a “tour director”

\ About Authentic Japan tour /

Journeys that resonate with the deeper needs of the heart
Travel experiences to rediscover your true self

\ My interests /

Human development and inner transformation
Implementing decentralized, self-organizing teams
Deepening and evolving local ecosystems

\ Langages/

With many years of experience leading overseas and inbound tours, I am fully capable of conducting tours, guiding, and interpreting in English.

\ What I Hope to Share Through Travel /

◎ Exploring places rarely visited by tourists
◎ Enjoying local flavors rooted in the land and climate
◎ Learning and sharing the deep stories of regional history and culture

What I value in the journey I offer

  • A journey to reconnect with your inner source

    Rooted in long-standing relationships of trust built within the community, we create extraordinary on-site travel experiences that guide each person toward their inner source.

OTHER NAVIGATORS

Chika Kanai

Chika Kanai

Awaji Island
Masae Tokushige

Masae Tokushige

Awaji Island
Emi Takagi

Emi Takagi

Awaji Island
Inori Kojima

Inori Kojima

Awaji Island
Yoshinobu Takahashi

Yoshinobu Takahashi

Awaji Island