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NAVIGATOR

Shinya Sotowa

Offering “Transformative Journeys” through the local ecosystem of the Hachinohe area—where you can reconnect with your true self.

Shinya Sotowa

President & CEO, Value Shift Inc.

Shinya Sotowa

\ Self introduction /

Born in 1972 in Hachinohe, Aomori Prefecture. After graduating from high school, I spent 23 years living in Tokyo, where I worked as a professional tour conductor at a major travel company. My career also included planning inbound tours and producing films. In 2013, I returned to my hometown and founded Value Shift Inc., a tourism development company focused on people, communities, and travel.
Since April 2025, I have also served as the executive director of the Hironotown Tourism Association (DMO), a certified regional DMO by the Japan Tourism Agency. Based in the Hachinohe area, I continue to lead sustainable regional tourism initiatives.

\ My past travel experiences  /

As a professional tour conductor, I have accompanied over 400 tours across 35 countries and all 47 prefectures of Japan. Each journey holds its own meaning, and I consider it essential to design travel experiences that resonate deeply with travelers' personal needs.
Breaking away from the routines of daily life to reconnect with one’s essence — this is the concept behind the trips I create: journeys to rediscover your authentic self.

\ How to Spend my Time on Hachinohe /

◎ A lifestyle in harmony with nature
◎ A rich regional ecosystem where uniqueness and organized chaos coexist
◎ The vibrant Hachinohe Morning Market, with 30,000 visitors and 300 stalls every Sunday
◎ Encounters with the production sites of world-class sea urchin (uni)

\ About work /

Managing a tourism-based town development company
Operating a certified local DMO (Destination Management Organization)
Designing and accompanying meaningful travel as a “tour director”

\ About Authentic Japan tour /

Journeys that resonate with the deeper needs of the heart
Travel experiences to rediscover your true self

\ My interests /

Human development and inner transformation
Implementing decentralized, self-organizing teams
Deepening and evolving local ecosystems

\ Langages/

With many years of experience leading overseas and inbound tours, I am fully capable of conducting tours, guiding, and interpreting in English.

\ What I Hope to Share Through Travel /

◎ Exploring places rarely visited by tourists
◎ Enjoying local flavors rooted in the land and climate
◎ Learning and sharing the deep stories of regional history and culture

What I value in the journey I offer

  • A journey to reconnect with your inner source

    Rooted in long-standing relationships of trust built within the community, we create extraordinary on-site travel experiences that guide each person toward their inner source.

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